Remembering Aaron Fadem

On Thanksgiving, November 24, 2011, Commercial Letter lost a member of our family when Aaron Fadem (85) passed away after a long illness. For over 55 years Aaron represented Commercial Letter with a unique and energetic vigor. As a past president and founding member of the Direct Marketing Association, Aaron truly loved the business of direct mail. Even after multiple retirements it was not unusual to see Aaron around the office or hear that he had been visiting a favorite client.
As we at Commercial Letter prepare to celebrate our 100th Anniversary, it serves us well to remember, and also celebrate, the valuable contributions of long-term employees such as Aaron. Our industry has seen unprecedented change in both business practices and technology. Oftentimes in the hustle and bustle of the next critical “deadline” it is easy to overlook the importance and comfort of knowing the people who you rely on to meet those deadlines. Aaron always took great pride in knowing, and being known, to our clients. That alone is a significant legacy.