Part of the Postal changes taking effect in 2013 includes a series of promotions that offer savings for mailers who participate. Registration begins on January 15th for the first two spring promotions.
Direct Mail Mobile Coupon & Click to Call. This promotion provides an upfront 2 percent postage discount on the integration of mail with mobile technology and will promote the value of direct mail in two ways. First, it will encourage customers to integrate hard-copy coupons in the mail with mobile platforms for redemption. Second, it will drive consumer awareness and increase usage of mail with mobile barcodes that provide click-to-call functionality. Registration is Jan. 15, 2013, to April 30, 2013.
Earned Value Reply Mail. First-Class Mail Business Reply and Courtesy Reply mailers will receive a $0.02 postage credit for each Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) piece that is scanned in the postal network. This promotion is designed to encourage mailers to promote First-Class Mail as a primary reply mechanism for their customers and to keep the CRM/BRM envelopes in their outgoing mail pieces by providing a financial benefit when the CRM/BRM envelopes are used. Registration is Jan. 15, 2013, to March 31, 2013.
Full information on these promotions can be found HERE. Call you Commercial Letter representative today to find out how you can apply for additional postage savings! 314-231-6006