Category Archives: News

USPS Implements Load Leveling

In a March 5, 2014 Federal Register notice, the United States Postal Service® (USPS®) announced they will make changes in the delivery service standards for Standard Mail® Destination Sectional Center Facility (DSCF) rate mail, effective April 10, 2014. Delivery Standard … Continue reading

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Postal Regulatory Commission Approves Exigent Rate Increase

In true holiday spirit, late on Christmas Eve afternoon, the PRC announced its decision on the Postal Service’s request for an exigent price increase. In general, the commission granted the USPS request for additional revenue as a result of recession related … Continue reading

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Save Postage and Increase Sales with USPS Buy It Now Promo

The Mobile Buy It Now Promotion is just around the corner.  Registration for the Mobile Buy It Now promotion starts on September 15, 2013.   The promotion provides an upfront postage discount to qualifying mailers who use mobile technology on … Continue reading

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Direct Mail: Return To The Future

Integrated direct marketing has been a buzzword for many years and hotly debated. However, one thing remains clear: it’s not a fad. Having said that, direct mail is still an integral part of a 21st-century integrated marketing campaign. In fact, … Continue reading

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The eternal conundrum: email or direct mail?

We marketers are too often faced with an all-or-nothing decision when planning strategy. Because of a limitedless number  of channels and marketing tools we have at our disposal these days, we’re forced to make tough choices because of a limited number … Continue reading

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Response Rate? Or ROI? It’s really no contest…

What is a good Response Rate? How can I maximize my Return On Investment? Before launching a marketing campaign, many business owners struggle with these questions. There are no easy answers to these questions. The bottom line is that when … Continue reading

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Direct Mail Miscues in the “Hall of Shame”

When done right, direct mail in the St. Louis area can be a highly effective resource for entrepreneurs and small businesses, especially when coordinated with an email marketing campaign. However, there are some common pitfalls that occur so regularly, they … Continue reading

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USPS Announces New Rates for 2013

The United States Postal Service filed their plan for 2013 prices and services with the Postal Regulatory Commission (PRC).  This plan will be reviewed before it becomes effective.  Any new rates will go into effect as of January 27th, 2013.  … Continue reading

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Remembering Aaron Fadem

On Thanksgiving, November 24, 2011, Commercial Letter lost a member of our family when Aaron Fadem (85) passed away after a long illness. For over 55 years Aaron represented Commercial Letter with a unique and energetic vigor. As a past … Continue reading

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QR Code Postage Rebate

Save 3% on all of your postage in July and August, 2011 Commercial Letter will give you an immediate 3% refund on all your postage for the months of July and August.  As a major partner of the United States … Continue reading

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