Variable Print on Demand
With so many competing messages, the more personalized your communication, the more likely you are to be heard. Our sophisticated electronic data processing system allows you not only to drop in your customer’s name and address, but any other variable data you like – in multiple locations on the page. Your offer becomes as personal and interesting as a conversation with a friend.
Postal Expertise
Sizes. Weights. Aspect ratios. Tap test. First class. Presorted Standard. Planet codes. We know all the ins and outs of ever-changing postal requirements. We’ll help you get the most out of your postal dollars…whether it’s the right indicia, the best level of automation or even tracking your mail through the postal system. Commercial Letter mails millions of pieces each week! Try us once, and you’ll count on us every time to get your job delivered.
Response Tracking
For some direct mail houses, the job is over as soon as the piece is delivered to the post office… Not at Commercial Letter. By coding your response card, we can track who is interested in your offer, when they responded – and how they responded. Use this information for follow-up mailings, to develop specialized mailing lists and to track your next campaign. Ask us and we’ll show you how to make your direct mail campaign come full circle.
Personalized URLs
For starters, the experience is targeted to each individual user.
- We start with an idea on why to drive people to the website.
- Then we come up with an offer to encourage your customers to visit.
- Next, we create a standard look and feel for the web experience.
- Finally, we personalize the experience for each person as they visit their very own website.