PURLS: Personalized URLs

The power of personalization combined with the ease of the Internet can create an unforgettable experience for your customers and prospects.

  • Increase your response rates
  • Increase your conversion rates
  • Gather important information
  • Give people a “WOW” experience

Personalized URLs are easy and effective

Let us help you implement a PURL in your next marketing campaign.

We’ll transform a standard URL such as:
www.commercial-letter.com/comlet into one that speaks directly to each one of your customers or prospects. For example www.commercial-letter.com/comlet/JaneSmith or even JaneSmith.commercial-letter.com

See how Jane Smith is now a part of the URL? That personalization is the “P” in PURLs.

Not only will you increase your response, but you will be able to track “who” visits their website.

Your mailings can include a PURL specific to each of your recipients. When your prospects receive your direct mail piece and enter their own PURL they’re suddenly connected to a site customized just for them. Once there, you can ask for as much or as little information on that site as you want.

Naturally, you will most likely want to know their likes/dislikes, products they’ve purchased, membership information, things of that nature… and more!

Now you know exactly how to best serve your customers. And in times like these – if you’re not taking care of your customers, – you can be sure someone else will.

So, don’t get left behind… Try PURLs today to increase your response rates!

That’s right, for a limited time we are offering FREE PURL services on your next mailing.* From consultation, to strategy development, to design and implementation – we’ll integrate the power of personalized URL’s into your next project.

*Offer available for any mailing with billing over $1,000 excluding postage. Only one offer per company. Offer valid only for companies that have not used Commercial Letter for PURLs in the past.

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